How I Use Facebook

Your Facebook page is an extension of your brand I thought my Facebook page was a place to link to my brand. I was wrong. The page itself is an extension of my brand. Instead of just promoting my latest blog post, I started posting relevant content from other sources interspersed with my own content. If…

7 Social Media Mistakes to Avoid

1. STARTING WITH ALL THE PLATFORMS You don’t have to be everywhere online in order to be successful.  Launching your blog or business with every single social network is completely unnecessary, but unfortunately, it’s a very common practice.  Building four or more platforms from the ground up is incredibly challenging.  It’s even more challenging to…

How Digital Distribution Has Changed Traditional Retail

How Digital Distribution Has Changed Traditional Retail The wonderful world and concept of Digital Distribution has completely changed the way we experience many things nowadays, but how does it affect traditional retail businesses? The rise of online distribution has provided controversy for the traditional business models and resulted in challenges as well as new opportunities…